Guide · House Style

How Pulse Craft Nest reads on the page

This guide sets the editorial and typographic standards for all Pulse Craft Nest publications. Version current as of 14 August 2026. It covers datelines, bylines, captions, attribution, embargo, and right of reply.

Language and locale

Pulse Craft Nest publishes in Singapore English (en-SG). Spellings follow British convention: colour, centre, organisation. Dates appear as 14 August 2026 in prose and 2026-08-14 in metadata. Times use the 24-hour clock with SGT specified on first mention per article. We capitalise formal place names and agency acronyms on first reference, then use acronyms where clarity permits: Land Transport Authority (LTA), Urban Redevelopment Authority (URA). Generic roles remain lower case: town council, night bus, five-foot way.

Datelines

Every news report carries a dateline in the format: Emerald Hill, 14 August 2026 — or the verified field location where the reporter stood. Datelines reflect where reporting occurred, not where the editor typed. For Ledger summaries compiled from agency documents, the dateline reads: Emerald Hill, [date] (compiled from agency filings). Multi-day stories update the dateline only when new field reporting occurs; minor edits do not refresh the dateline. Datelines never imply a reporter was present at a scene when the piece relies solely on written filings.

Bylines

Staff reporters receive full bylines: By [Name], Pulse Craft Nest. Contributors receive bylines with a contributor label when appropriate. Agency copy, press releases, and municipal summaries rewritten into plain language carry a "Pulse Craft Nest desk" byline unless a named reporter verified the filing in person. Opinion columns, if published, are clearly labelled and separated from news reports. We do not use pseudonyms except where a court order or verified safety concern requires it, and such cases require editor-in-chief approval logged internally.

Captions

Captions are sentences, not labels. They name the place, the date when relevant, and what the reader is seeing. Every image carries alt text that describes content for screen readers without editorialising. Captions are edited on the Copy Bench with the same care as headlines. If an image is illustrative rather than documentary — a generic five-foot way shot, for instance — the caption says so. We do not reuse captions across unrelated stories without re-verifying the scene.

Attribution

Every factual claim links to a primary source, a named official, or field observation by a credited reporter. Direct quotes carry the speaker's name and role on first reference. Paraphrased statements from officials are attributed in prose: "URA said in a statement…" We distinguish between confirmed, pending, and estimated information with plain labels — not hedging adverbs stacked three deep. Hyperlinks to external sources open in the same tab unless the link is a large PDF; we note PDF links in prose when file size may affect mobile readers.

Embargo

We honour embargoes agreed with official sources unless the information appears elsewhere through no fault of Pulse Craft Nest. If an embargo lifts at a stated time, we publish at or after that time in SGT, not before. When multiple outlets share an embargoed briefing, we do not treat the embargo as permission to copy their framing — we write from our notes and the primary document. Breaking an embargo requires editor-in-chief approval and a logged reason. We do not accept payment or favour in exchange for embargo compliance.

Right of reply

Individuals or organisations criticised in our reporting may request a right of reply. Requests should be sent to [email protected] with the article URL and a concise statement of no more than three hundred words. We publish replies that address the specific criticism, remain factual, and do not contain defamatory material about third parties. Replies run with a clear label and link to the original piece. We aim to publish valid replies within five working days. Right of reply does not guarantee removal of the original report if the underlying facts stand after review.

Editorial pages marked with proof corrections
House style markup on a Ledger proof, August 2026.

Corrections and updates

Material errors are corrected inline with a visible note: "Updated [date/time SGT]: [description]." Minor typographical fixes may pass without a note if meaning is unchanged. Readers may request correction review at [email protected]. Headlines that change post-publication carry a correction note if the change alters meaning. We do not silently swap headlines to improve engagement.

House Style — editorial office

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